Analyst Relations for Latin America

We've executed AR across LatAm. As agency. As in-house.

Senior analyst relations strategy and execution for technology companies operating in Latin America.

ABCW · São Paulo, Brazil · Founded in 2004 · EN · PT · ES

The Gap

Latin America has a dedicated AR problem.

Technology companies invest heavily in analyst relations globally — but Latin America is consistently underserved. Regional offices rely on global AR teams that lack local context, or on communications partners without dedicated AR resources for the region.

The result: missed coverage in regional reports, briefings that don't land because the LatAm story isn't framed for what analysts need, and invisible positioning in a market that represents significant revenue for most enterprise tech vendors.

Dedicated AR for LatAm requires someone who understands both sides — how analysts evaluate the region and how tech companies operate within it.

No local AR coverage

Most tech companies operating in LatAm have no dedicated analyst relations resource in the region.

AR is a specialized discipline

Analyst relations requires dedicated focus, specific methodologies, and deep knowledge of how firms like Gartner and IDC operate. It complements PR — but demands its own expertise.

Lost in translation

It's not just language. Culture, timing, local firms vs. global coverage, regulatory context — LatAm AR has its own dynamics.

Services

What we deliver

AR Strategy & Program Launch

Program design from zero or optimization of existing programs: analyst targeting, coverage model, cadence, executive coaching, success metrics, and first-wave engagement in LatAm markets.

Briefing Execution

End-to-end briefing management with Gartner, IDC, Forrester, and other firms with relevant LatAm coverage, such as Omdia, Frost & Sullivan, S&P, ISG, and GlobalData. Preparation, scheduling, follow-up, and relationship continuity.

Evaluation Support

Research calendar tracking, strategic timing of inputs, and end-to-end support for Gartner Magic Quadrant, IDC MarketScape, Forrester Wave, and other global and regional evaluations. From identifying the window to influencing the outcome.

Event Coverage

Analyst presence at regional events — summits, industry conferences, analyst days. On-the-ground coordination across LatAm.

Content & Narrative

Briefing decks, analyst-facing messaging, category narratives, proof points, and written materials that give analysts a clear, compelling story about your market position in LatAm.

Training & Certification

AR training for communications and marketing teams, executive spokesperson coaching, and certification programs. Graduate-level teaching experience at leading universities including University of São Paulo (USP).

Credentials

Built on real AR delivery,
not theory.

AWS — Agency & In-house

AR consultant for Latin America as agency, AR Tech Lead for Latin America in-house. Analyst briefings, Gartner/IDC relationship management, event coverage at re:Invent and AWS Summits across LatAm.

Equinix — In-house

AR Manager for Latin America. Built and ran the regional AR program, managing analyst relationships and evaluation participation.

LatAm Analyst Ecosystem

Deep familiarity with the analyst firms, research cycles, and events that drive coverage across Latin American markets.

Educator & Trainer

Graduate-level professor in communications at USP, UMESP, and UAM. Corporate training, team development, and certification programs for communications and AR professionals.

KCG FARNet™ Member

Part of the Fractional Analyst Relations Network powered by The Knowledge Capital Group — the world's most experienced AR advisory firm, trusted since 1998.

About

The firm and the AR lead

ABCW

ABCW is a São Paulo-based communications and training firm founded in 2004. For over two decades, we've delivered strategic communications services across corporate, ESG, and technology sectors in Brazil and Latin America.

Our Analyst Relations practice serves technology companies that need experienced, on-the-ground AR support in the region — the same capability we delivered as AR agency for AWS across Latin America.

São Paulo, SP — Brazil

Founded in 2004

English · Portuguese · Spanish

Wallace Chermont Baldo

Partner & AR Practice Lead

Two decades in communications across agency and enterprise environments in Latin America. AR delivered on the agency side (AWS via ABCW) and in-house (AWS, Equinix). Graduate-level professor in communications. Trilingual: English, Portuguese, Spanish.

Gartner IDC Forrester Omdia Frost & Sullivan Training & Certification Events LatAm CIARP